Samah Baig

Samah brings a strong foundation in business analysis and technology, with academic training from Schulich School of Business at York University - a leading business school - and a focus on data, systems, and digital product strategy. Her experience spans UX/UI collaboration, data analysis, and product optimization, supported by a global perspective developed through international exposure and cross-functional work environments.

Her background includes requirements gathering, process mapping, and translating business needs into technical specifications, along with hands-on involvement in data-driven decision making, A/B testing, and quality assurance/testing workflows. She has worked closely with product, engineering, and design teams to improve user experience, streamline processes, and enhance platform performance.

At Finneo, Samah supports the business and technology interface by contributing to data analysis, CRM optimization, and internal platform improvements, ensuring alignment between business objectives and system capabilities. Leveraging tools across analytics platforms, product management software, and testing environments, she helps drive efficiency, improve user journeys, and support scalable growth through structured, data-informed execution.